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Blooming Boutique Celebrates 14th Anniversary

Blooming Boutique is celebrating the 14-year anniversary in business this month! We have had such a wonderful time growing our business and interacting with all of our amazing customers over these past fourteen years.  To kick off this milestone year, the entire store will be 14% off for two days only (August 1 & 2)!  This is a big milestone for us, so we will be offering amazing anniversary specials throughout the month including gifts with purchase and the opportunity to win one of fourteen $100 gift certificates.  You’ll receive an entry to win every time you shop at any Blooming Boutique store location in August, by shopping online at or, or by making a purchase during our LIVE Facebook Show which airs from 12-1, Monday – Friday on our Facebook Page, @ShopBloomingBoutique.  

Additionally, Blooming Boutique is launching a refillable hand sanitizer program starting in August.  Come into any Blooming Boutique location and select a cute hand sanitizer with carabiner for easy use for only $9.99.  This price will also include 3 months of free refills (1 refill per week) for Loyalty Club Members!  If you’re not already a member of the Loyalty Club, you’ll want to join when you’re in store, as this program allows you to earn 10% back on all purchases.  “Loyalty Cards” are kept in store and track your purchases over 6 visits, at which time you’ll be mailed a gift certificate for 10% of what you’ve spent for a future purchase. In the month of August, you’ll be able to redeem your rewards even faster, because you’ll get a “Free Box” every time you come in store (limit 1 per week), so you can fill your loyalty card twice as fast!

Throughout Blooming’s 14 years, owner Micha Seto has opened locations in many Southern Delaware towns including Milford, Rehoboth, Bethany and most recently, Long Neck.  Currently, Blooming Boutique has 4 locations, 2 in Lewes, 1 in Long Neck, and 1 in Milford.  Blooming Boutique carries a full range of women’s clothing for all ages and sizes from petite to 3XL.  A feature line of the store is Southwind Apparel brand which is made right in Kent Island, Maryland!  The line includes an array of dresses, tops, and skorts which are all made from SPF50, moisture wicking fabric, guaranteed to keep you comfortable during warm days.  For 2020, Southwind expanded the collection to include face masks and neck gaiters made from the same fabric, which everyone is loving!   

Blooming Boutique split the Lewes store into two locations three years ago with the addition of Blooming Boutique Accessories located on Savannah road. The extra space allows Micha to offer a wider array of product lines – including a vast assortment of costume jewelry, bathing suits, and a fabulous selection of Simply Southern and Southwind Apparel clothing lines. 

Blooming Boutique is located at 107 Second Street in Lewes, DE.  Blooming Boutique is open year round, seven days a week!  For more information please call 302-644-4052.

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