News
Skort-tastic Style: Embrace Resortwear with the Ultimate Summer Wardrobe Essential!
Summer 2023 Commercial
The 2023 Summer Blooming Boutique commercial is now out! Featuring new summer resortwear arrivals from LuluB, Oh My Gauze, Kiki Sol, Escape, Fit Flops, Ilse Jacobsen, Buddy by the Sea, Spartina, Corkcicle, Swig, Moonglow, Trollbeads and more!
New Bogg Bags!
New Bogg Bags have arrived in Lewes! A variety of colors, sizes, and embellishments (Bogg Bits) await you.
What makes the Bogg Bag unique is its patented design, durability, and it's washability!
Celebrating Maggie's 12th Birthday!
Beloved store mascot, Maggie is turning 12! Rescued by Micha, Maggie is a survivor of the tornados in Joplin, Missouri in 2011 when she was just a puppy. Since that time, they have been nearly inseparable!
In honor of her birthday, Maggie selected specials for all of the stores!
Blooming Boutique: 20% off Ruby Road Clothing and 40% off Bathing Suits.
New Spring Arrivals at Blooming Boutique!
New Spring and Summer Arrivals at Blooming Boutique are here! Take a tour of the Lewes location with owner, Micha as she shows off product lines like Escape by Habitat, Oh My Gauze, LuluB and more! Which line are you excited to try on?
Blooming Boutique Milford Store Update

Mark your calendar to stop into the store with these great upcoming events:
Pink Friday Weekend: November 18 - 20, A celebration of Small Business!
Black Friday Weekend: November 25-28
Milford Holiday Stroll: December 3, Downtown Milford, Inc. invites you to join us for the 17th Annual Holiday Stroll in historic Downtown Milford, Delaware on Saturday, December 3, 2022 from 3:00 p.m. – 8:00 p.m.
Blooming Boutique Participating in Nationwide “PINK FRIDAY” Event!

New Holiday 2022 Commercial!
We love working with WRDE and WBOC to create commercials throughout the year, but the holiday one is always a special treat to film! Featuring some of the best gifts for the holiday season including holiday themed t-shirts, Snoozies, Trollbeads, Mixologie, Moonglow, and of course the ever popular one-size fits most winter wraps!
Fundraiser for Delaware Breast Cancer Coalition at Blooming Boutique
Come support the Delaware Breast Cancer Coalition by shopping locally at Blooming Boutique stores on October 16 – 22! During the week-long event, 10% of all sales will be donated to the foundation. All of Micha Seto’s stores including Blooming Boutique in Lewes, Long Neck, and Milford, Treasures in Lewes and Long Neck, Blooming Boutique Accessories, Lewes Wear, Just Lewes, Lewes Gifts, Maggie’s Pet Boutique, and Bayside Gifts will be participating. On October 22, from 4pm – 6pm, Delaware Breast Cancer Coalition representatives Connie Holdridge, and Meridith L. Rothstein will be in attendance for a final celebration cocktail party at Blooming Boutique on 2nd Street.
Jersey Girl Party at Blooming Boutique, Saturday June 25
Michiko Seto, owner of Blooming Boutique is proud of her Ocean City, New Jersey roots. Many have fond memories of their childhood boardwalk vacations (New Jersey or otherwise); thoughts of salt water taffy and carnival games in the sunshine come to mind.
Micha has decided to host a Jersey Girl party to relive this fun (and just a great excuse for a summer party). Themed cocktails, big hair, and Bruce Springsteen music will be rocking in the store this Saturday, June 25th.
Sea Glass Festival in Lewes June 4th & 5th
The annual Sea Glass Festival will be held on June 4th and 5th in downtown Lewes. Complete with vendors, entertainment and more, this is an event you won't want to miss! While you're in town, make sure to stop by Lewes Gifts for Sea Glass bird picture frames and sea glass jewelry at Treasures and Blooming Boutique.
Lewes Line Bus Service to Shuttle Patrons This Summer
We are jumping up and down with excitement over the new shuttle service coming to Lewes. The "Lewes Line" will be a bus service that will help decrease car traffic in Lewes by shuttling visitors from the free parking areas and local lodging to the Lewes shops, restaurants, historic sites, and Lewes Beach.
Lewes Line will run from 9am to 9pm daily from the week prior to Memorial Day through September 30th.