Mission Statement
Blooming Boutique is dedicated to providing unique, useful and affordable merchandise for women of all ages. Blooming Boutique will continue to provide superior customer service for everyone with fun always in mind!
Michiko Seto, Owner
Michiko Seto, (Micha) a Jersey Shore native, founded Blooming Boutique. She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking and direct sales. From summer jobs to post-graduation experiences, the dream unfolded.
While on vacation in 2004, Micha happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells, and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.
A Growing Business
Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories.
Blooming Boutique was an immediate success and has now grown into 9 stores. Blooming Boutique has 3 locations in Southern Delaware including Long Neck and two locations in Lewes. Other stores include:
Lewes Gifts & Bayside Gifts in Long Neck - Gifts, Cards, and Home Accessories.
Treasures in Lewes and Long Neck – Jewelry (and Home Décor in Lewes only)
Lewes Wear & Just Lewes – Lewes Apparel and Accessories for adults and children
Over the years Blooming Boutique has moved into larger locations which has allowed Blooming Boutique to expand the product lines carried. Blooming Boutique now offers resort wear fashion in a range of sizes all year long in the stores and online. Clothing brands include Lulu B, Beachtime by Lulu B, Tango Mango, Oh My Gauze, Escape by Habitat, Judy Blue Jeans and more. Many lines offer products suitable for regular, petite-height (women under 5’4”), and tall, with sizes ranging from x-small to 3X. Shoe brands include, Ilse Jacobsen, Fit Flops, OkaBs,and Tidewater flip-flops with sizes ranging from 5 to 11. A gorgeous selection of handbags can be found in-store and online, including Vendula of London, Joy Susan, Jen and Co, and Beaded Club Bags. Also, made-in-the-USA earring lines Sienna Sky, Adajio, Silver Forest, and Spirit are available in Lewes and Long Neck. Additionally, costume jewelry and many seasonal accessories can be found in all locations.
Micha's commitment to offering unique, fun, and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at Blooming Boutique!
Maggie
Director of Client Relations, Queen of the Belly Rubs, and Vice President of Greeting; Maggie goes by many names! Maggie is usually glued to Micha's side and can often be found at the Lewes location.
Alyssa
Alyssa is the Director of E-commerce and Marketing and has been with the company since 2014. Additionally, Alyssa assists Micha on buying trips to help source the everchanging products at Blooming Boutique. In her spare time, Alyssa enjoys spending time with her son, daughter, and husband.
Bernie
Bernie has been with Micha and Blooming Boutique practically since the beginning! Bernie enjoys shopping and spending time with her grandchildren as much as possible. Bernie can often be found in Lewes and Long Neck locations.
Cat
Social media expert, live show model, shipper of all pretty things, Cat wears many hats at Blooming Boutique! Cat spends her free time continuing her education, painting, and spending time with her husband Peter, and their beloved dog, Kona!
Kathy
You’ll always find Kathy’s warm smile greeting you at Blooming Boutique in Lewes. A former teacher, she brings patience, care, and a deep product knowledge to everything she does. Whether you're shopping for a wardrobe refresh or the perfect accessory, Kathy is excited to help you find your new favorite look. Outside the boutique, she loves spending quality time with her husband, children, and grandchildren.
Myriah
Known as our resident Jean Expert and a part-time model for our commercials and website, Myriah brings both style and expertise to the Lewes store. She’s passionate about helping customers look and feel their best, always delivering exceptional service with a smile.
