The Trollbeads Story

Trollbeads started life as 'Troldekugler' in 1976 in a small jeweler's store in Copenhagen, Denmark, and is the original beads-on-bracelet brand.  Trollbeads is an exquisite set of personalized jewelry - a concept that allows consumers to mix and match, be creative and feel a magic touch, which allows them to reflect on life by glancing down on the beads and all they symbolize.  

Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity and last but certainly not least, in the familiar things of everyday living.


Trollbeads jewelry is made from the highest quality raw materials including 18-carat gold, sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques.  Trollbeads is also world famous for the enchanting way it plays with glass.  Each glass bead is handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.   

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality, and quality.  Design is what drives Trollbeads and it is the designers who create the collection; they use the highest quality material and craftsmanship.  To this date, more than 60 designers have contributed to the Trollbeads collection.  Trollbeads have won international artistic recognition and have been exhibited at Sculpture Objects & Functional Art in Chicago and New York.  

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